Tour De France TV Paradox

Le Tour on America tee vee is not that big of a deal, and certainly not nearly as a big a deal as it could be because it is the only cycling event that gets the sort of daily overload coverage in this country.  Baseball and football and basketball get saturation coverage these days, and without that sort of exposure, watching the NBCSN broadcast is probably more of a chore for most folks than appointment television.  I mean, it's nice that they have live broadcasts during the day and shit, but it would be way more fun if all the big international bike races got enthusiastic coverage around here.  That way the whole season would feel like a big deal, and the Tour would not be such a peculiarity.