Zathras Laughs At Serotta

The new Serotta regime is so fucking worthless; when you are attempting to sell overpriced toys based on a mostly bullshit heritage and shit, refusing to honor "lifetime" warranties is the grossest incompetence; even Zathras is shocked.  Some inane statement from the new boys at Serotta promising to honor all lifetime warranties to the best of their abilities would have been the only intelligent move IF the new owners are really going to try and sell "Serotta" bikes.  This soap opera is beyond funny now and all the way to bathetic.