The Inanity Will Go On And On

Goodbye and thanks for all the fish.  The truth of Serotta as a business is the truth of America--boneheads and assholes fucking stuff up cuz stupid.  In custom bikes, small is doable, but trying to grow beyond modest production means you compete with Speshy and Trek--that's a fucking nightmare.  You can't do it and you go bye-bye and drag a bunch of well-meaning but powerless folks down with you because you are fucking dipshit.  Richard Sachs Cycles never tried to compete with Cannondale.  Strong Frames.  Better plans, better results.  Serotta, not so much.  Time for the next idiot to step up to provide us entertainment.