What The Fuck Happened With This Bruce Gordon Don't Swallow Situation?

I understand from observation that Bruce Gordon has always been attempting to further his business beyond what he alone would be able to do as he aged and the market changed.  Cool.  But what the fuck was this shit show all about?  I'm guessing it was probably mostly that a couple of loathsome, over-privileged, spoiled, coddled, clueless, self-important white douchebags mixed with a little real-world Bruce Gordon was not sustainable.  Less than a month, though.  I would have enjoyed seeing that play out in real time.  Upper-class and upper-middle class white people are truly the worst.  Maybe Swallow could find a home on the Serotta Forum?