Who Funds BIKE Magazine? The Same Villains Who Fund The Federalist?

There's never anything going on.  Pinkbike has hundreds of dummies commenting on every topic, while those same topics on the BIKE Magazine site get no activity at all.  BIKE published a silly, slobbering, and gormless review of the crap new Evil bike, like the most enthusiastic paid advertising copy, but it got one comment.  Pinkbike had hundreds of people dragging that same bike at the same time on their site.  Save for their bike test videos, BIKE Magazine is mostly press releases.  So who funds this thing if nobody's reading it?  How can they pay people?  Does Ben Domench-McCain know the answer?  Tune in next time...