A Discrete Definition Of Insanity

What.  The.  Frak?   I don't.  There's so much fucktardery going on here, it is almost too fucking stupid to unpack.  First, the fluffers get all dumb because a company is running around admitting that they hired a legendary failure as a marketing adviser for some pretty generic and unexciting roadish bikes, but the real humor comes from the fact that some dumb bike company is hiring a dude that obliterated his own company with awful decision-making not making not once, not twice, not three times, but at least FOUR times!  How the hell is that possible?  Plus, is Alchemy one of those companies that needs to sell at recognizable level of volume in order to break even?  Are they really gonna compete with Cannondale and Trek on price and spec on bike shop floors, much as Serotta did so successfully?  Oh, wait.