Utah's (Utah!??) Biker's Edge Shop Is Delivering The Content Pinkbike Would Never Dare

Pinkbike gets paid to hype bikes and hype brands and hype the lifestyle to the folks out there with the money to spend.  But they only hype those lifestyle brands who pay up front.  Shops like Biker's Edge in somefuckingplace Utah, clearly a wicked high-end shop for certain, make money by selling mountian bikes--for all I know you can get a road bike there, too, but whatevs--to people with money to buy expensive bikes and maybe even ride them, so they need to have, and be able to sell, bikes those people will want to buy.  Pinkbike would never have the balls to put out comparison videos like these: unsubsidized videos possibly featuring non-advertisers!  But Biker's Edge does the shit.  I wouldn't take their word as the last word by any measure, but this video content is way fucking better--and more likely to produce an actual useful opinion and/or insight--than any Field Test or Bible or any of that infotainment drivel.