At one time Kona became the new Bridgstone, a small, iconoclastic bike company that was good cuz they were a bit different. Certainly Konas were not the same as Bridgestones, and the companies had different design ideas and goals, but a fun, smaller bike brand was a good thing.
Now they're dead. It might take a while for them to rot away, but they're gone now.
Sad.
Thanks, Obama.
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