I Like The Specialized TDF Ad

The Speshy ad with the kid pretending to race is pretty trite, but it's trite in a good way compared to the way other, more popular, sports are portrayed in the US.  Sub baseball for the bike and it could have been any youth sporting commonplace in any American ad, so it worked well in that way.  For true cycling sophisticates and greasy eurotrash wannabes, it may be a little silly, but it speaks the language of American ball-and-stick sports-based advertising pretty well while the kid's on the bike.  Not bad.