Why Is Syfy Pushing Defiance So Hard?

Yeah, yeah, I know, money.  It's always money.  But still.  Syfy has been pushing Defiance so fucking hard all spring.  Is it because of Rockne S. O'Bannon?  I mean, the show is anything but great.  It's got a few decent actors, and I can always use more Graham Greene and Mia Kirshner--and Fionnula Flanagan!--but in general Defiance looks and feels like a mashup of every single cheesy alien from all the Stargate shows.  If it is the cornerstone of your network, you're kinda fucked.