Tuesday, June 15, 2021

The Marketing Geniuses At Intense Cycles Bring You The...SCION--And Not The Ripmo AF For Some Reason We All Know

Intense Cycles has way too many frames nobody wants or needs to pay off the old frame molds before they can afford to update their bikes, so the idiots followed the proven failure model of creating a new brand everyone knows is the cheap version.  Brilliant!   Instead of coming up with some shabby new downarket branding, Intense shoulda' just done a 'value' build and waited to dump most of the bikes to the mailorder sites as usual.  This is what happens when you have a shitload of inventory nobody wants, but Intense did manage to make it worse.  Nobody wants to buy or ride the cheap version AND be reminded they didn't get a real Intense, even if the real Intense is pretty much shit, too, at this point.

Ibis, on the other hand, figured out how to make a bike at a lower price without fucking up their brand.  Jeez, must be rocket science or somethin'.

But Ibis is also not trying to push four or five year old frames out the door, either...

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