baked beans sugar and margerine (and campagnolo electric)

is it here?  is it really here?  an interesting curiosity for sure, like the shimano stuff, but i'm not sure what the point is.  well, that's not true.  i know what the point is.  gee wiz gadgets that cost very little to produce in (relative) quantity but command an excessive retail price are what america is made for.  it's probably a cool thing, but as far from my bag o' tea as no-name chinese carbone garbage with a fancy paintjob.  i look forward to the parking lot crit on the campagnolo electric components just as much as i did the the shimano.  after that, i'm good for a while.

(cyclingnews.com photo showing the shape of the lever)