Sub-Zathras Level Analysis Of The Serotta Soap Opera

Red Kite Prayer.  I'm voting "meh" on this one.  My suspension of disbelief was ruined by the mention of the execrable Dave Matthews.  One useful factoid though: the year 1989, the year Serotta went away for realz because that was the year Ben Serotta sold out to the Cox group.  That was the end, it just took a really fucking long time for the cluster to finally finish fucking.  Anyway, a Serotta without Ben Serotta?  Is anyone gonna care?  Don't think so.  Will the Serotta company make bikes again in any significant fashion?  Don't think so.  Will Ben Serotta make bikes under another name?  Don't thinks so.  Does it matter?  No motherfrakking way.