richard sram

richard sachs is many things, and one of them is honest, atmo.  he is generous with his friends and true to his roots.  if you check out his site or his postings on the internets, he is always a loyal promoter of his suppliers and team sponsors.  this is how it's sposed to be done.  make deals, honor them and dance with the one what brung ya'.  in addition, you and your sponsors might get that racing cred and feedback that just might improve the breed and whatnot.  it's all good.  relatively small players like the richard sachs team get to race and the sponsors get good publicity.  so...when richard sachs became a huge grassroots early adopter of the new sram road racing components, sram got some cred with the high-income, bespoke crowd.  well...some times you are good and sometimes you are lucky, but sram may have fucked up a tiny bit when they apparently forgot who their old friends were.  very quickly, somebody at sram is gonna make the leap back to taking care of their influential friends.