Wait, What? Jerk's Circle Circle Jerking?

I guess I'm outa da ATMO loop--once I bailed on my spot on the RS waiting list, I kinda lost the passion for the kool kids circle jerk, but it sure sounds like the douchebaggery is rocketing into the megadouchebag stratosphere.  Ah, well, unless you were in the market for one of their bikes, why would you give a fuckity fuck?