Brand New Kid's Bike Made in 2010

The friend of the kid's new bike has a sticker on it saying it's date of manufacture in lovely, lovely China was April 2010.  That's weird, cuz this thing was brand new in the box a month ago.  I saw the box.  I wonder if they didn't sell, or whether the minimum order was planned on lasting years and years?  Still not a bad little bike.  And I still like the Scott better.