Cyclists Are Dimwits And Will Buy Anything If Someone Tells Them To

Brilliant marketing or pathetic lifestyle branding?  Suck or blow?  Probably both, but bike riders are mostly pretty fucking useless dullards.  Riding racing and touring bikes off pavement was invented 20 seconds after the racing and touring bikes were invented.  Needing a discrete bike type to do it is beyond fucking lame.  Calling it anything other than riding your fucking bike is embarrassing as fuck.  Hell, Rivendell was pushing this horseshit starting in 1994.  At least they did it with more class than the bike brands have been able to manage.