Gaulzetti's Highly Entertaining Marketing Vs The World's Dumbest Bike Forum Vs Ridley Scandium Geometry

There must be something wrong with me, because I find this fucking amusing for some reason.  Gaulzetti's are fine bikes, on par with other handmade American aluminum road bikes, but the genius was in the marketing bullshit, much in the manner of Richard Sachs.  I have no doubt that everyone who buys a Gaulzetti frame knows of Sr. Jerk or even knows Sr. Jerk and wants in on the mofo mojo of the cult of personality, but so what.  Do what you like, and buy what you like, and hopefully ride the shit out of it.  Craig Gaulzetti and Richard Sachs and Sacha White were able to exploit niche marketing in ways others couldn't, wouldn't or didn't.  No matter, Gaulzetti did it well, as did the others.  Good marketing doesn't equal good bikes--and certainly doesn't mean better--but Gaulzetti, like Sachs and White before him, would not have been successful without a solid product from the start.  If I was in the market, I would consider a Gaulzetti.

Or maybe a Ridley Scandium, which was a Gaulzetti before the Jerk was Gaulzetti.