Serotta Pronto: Paging Zathras, Maybe?

Is the Serotta Pronto the real thing, the sub-$3000 titanium road racing frame that could compete with the likes of the Gaulzetti Corsa and Crumpton Corsa Team for the spendy privateer and racy enthusiast set?  Should we page fucking Zathras?  I'm not sure; I like the looks, except for the top tube decal thing, but it is too bad that the frameset price will probably break three grand.  Better than the Fondo, that's for sure.