What Is Going On Out There In Democratic Apparatchik Land?

Is something going on out there with the rock-ribbed conservative entry-level Democratic establishment?  Both Talking Points Memo and DailyKos are getting pushy over this "subscription" thing, almost as if they need the money.  I don't get it, and I sure as hell don't believe it.  Those sites are purportedly the biggest Democratic political websites out there, and both of them are big fucking spenders with huge, well-paid staffs.  That doesn't jive.  They can't be relying on advertising and "subscriptions".  The money has to be coming from deep in the political establishment, or else why would the "founders" of those sites spend so much money on them?  You can't spend money you don't have, and unless you are an idiot, you don't spend money that you don't think you'll have next week and next year.  Something is up, and I get the feeling this is part of an effort to keep the voters in line as the bedrock of the society disintegrates, and the true nature of the political establishment and both parties becomes more and more clear.  Perhaps the establishment thinks that getting the peeps on the internets to literally buy into the establishment is a way to keep them in line.  Maybe the people won't support the politicians, but they will support their apparatchiks and internet propagandists.  I can't believe those guys really need the money, so something else behind this nonsense.