From The Department Of Bad Ideas, Cycling Division

Air-bag bike helmets. Fucking genius.  No, wait, the other thing.  If people can't keep a foam helmet in good nick, just imagine what a disaster these things will be for the user who can't handle a quick release wheel or follow basic instructions.  I guess this is little more than a stunt anyway, but it is somewhat disheartening to see money and effort wasted on stunts in place of real safety progress.  This abortion makes the original Prolight look wicked smart.